Thetis - More than Achilless Mom

Thetis was the nymph and water goddess who was the mother to the Trojan War hero Achilles. But she was more than just some guys mom. Background Thetis  was the leader of the 50 Nereids, sea nymph daughters of Nereus, an aquatic shapeshifter famous for giving Hercules information about his labors, and Doris, the fertility of the ocean. Nereus was the son of Gaia, the earth, and Pontos, the ocean, and Doris was the daughter of the Titans Oceanus and Tethys, also watery deities. She would not have been the mother of Achilles if things had gone differently, though. At one point, the king of the gods, Zeus, tried wooing Thetis. However, a prophecy saying that the son would be greater than the father made Zeus give up. After all, he didnt want a repeat of what happened with his own dad. As Prometheus prophesied in Aeschyluss play,  Prometheus Bound, the god†¦ †¦plans a marriage that shall hurl him into oblivion from his sovereignty and throne; and then immediately the curse his father Cronus invoked as he fell from his ancient throne, shall be fulfilled to the uttermost. Zeus averted the prophecy by marrying Thetis off to another man. Marriage Thetis married a mortal king,  Peleus, at the command of Zeus. It was at this wedding that Eris, goddess of discord, tossed an apple for the most beautiful goddess into the crowd, which kicked off the events precipitating the Trojan War. The bride and groom produced a son, Achilles. Thetis tried to make her infant son immortal by dipping him into the River Styx in the Underworld, holding him by the ankle, according to tradition. This made him invulnerable, for one weak spot, the achilles heel, where Thetis held him. Peleus disagreed with such risky treatment, and Thetis left him. Iliad Thetis shows up again in Homers Iliad, where she offers to get Achilles a new, better suit of armor and shield from the blacksmith of the gods, Hephaestus. Hephaestus was in her debt because Thetis and her sisters had cared for him when Hera threw him down from Olympus: But silver-shod Thetis the daughter of Nereus took and cared for him with her sisters. In the  Iliad, Homer says that Thetis also rescued Dionysus  from folks pursuing him: But  Dionysus  fled, and plunged beneath the wave of the sea, and  Thetis  received him in her bosom, filled with dread, for mighty terror gat hold of him at the mans threatenings. During the war, Thetis gave her son good advice, but he still perished tragically. Resources and Further Reading Aeschylus. Prometheus Bound. Translated by Herbert Weir Smyth, Harvard University, 1926, Perseus Digital Library.Homer. Illiad. Translated by A. T. Murray, Heinemann, 1924, Perseus Digital Library.The Homeric Hymns and Homerica. Translated by Hugh G. Evelyn-White, Heinemann, 1914, Perseus Digital Library. -Edited by Carly Silver

The Truman Show Essay Free Essays

The Truman Show Utopia – A perfect world. Truman’s world was an utopia. Everything, including the weather, was controlled in a huge Hollywood dome. We will write a custom essay sample on The Truman Show Essay or any similar topic only for you Order Now Truman grew up having no idea he was being watched every hour of the day, and that every step he took was being viewed by millions all over the globe. As the show progressed, it became clear how much media influenced Truman’s life, and also how Christof played a huge role in Truman’s well-being. First, the influence of media affects our lives in many ways. As The Truman Show ran 24/7, there were no commercials. Therefore, the show had to generate an income by advertising products to the viewers. For example, when Truman’s wife showed off her recent purchase, a Chef Pal, she listed many unique characteristics about the product, hoping some of the millions of viewers would purchase it. This shows how much commercials and advertising can persuade us to purchase a product. Without even realizing it, TV viewing can influence people’s purchases. Second, a form of media displayed in the show can be described as broadcast media. The Truman Show was broadcasted all over the world and millions of people were watching it. You could see this because during the movie people were shown watching the show in various places. For example, there was a man watching TV while in his bathtub and two security guards enjoyed the show while on patrol. This shows how TV can be addictive, and possibly interfere with our ability to complete everyday tasks. Finally, Truman was basically living in an artificial world. Everything was planned, and the actors were well educated to make Truman believe everything about his life existed in Seahaven. This shows how people can be influenced to believe that something is real or true but in reality it is not. He had a wife who did not love him, a teacher who did not support what he was trying to go after, and a friend who did not actually mean what he said. Truman was influenced by the world and people around him, making him believe everything was normal and not planned out. The world Truman was born into would not have been the way it was without the help of Christof, the show’s producer. Everything in Seahaven was operated by machines and computers. These computers were basically controlled my Christof’s orders. Early in his life, Truman was traumatized by his father’s death at sea. He grew up thinking it was his fault. Because of Christof’s planning of the death, Truman was always scared of water. The only way off of Seahaven was by boat, therefore Christof knew he would be able to keep Truman under his control. Christof also did a good job of increasing his audience numbers. When viewers saw the heart-felt moment of Truman reuniting with his father years later, the number of viewers increased. Christof made the scene stand out by changing camera angles and playing background music. In addition, since Truman wanted to make his way to Fiji, Christof strategically planned different events in order to slow Truman down so he wouldn’t leave the island. An example of this is when Truman went to purchase a plane ticket, but the flights were all sold out for over a month. Also, when the bus he was going to ride broke down. This proves that Christof manipulated Truman for his own purpose. Christof controlled everything in Truman’s life from the weather to who Truman was going to spend his life with. All these points prove how Truman was being used for Christof’s benefit; to increase the show’s ratings and to gain an income. The storyline of The Truman Show shows us how media affects our lives in many different ways. From something as simple as watching a reality TV show like Survivor to using 5000 cameras to produce a movie. Truman grows up with his world, friends, and even family all being a lie. Christof is the one who did this to Truman. When publicity and fortune become more important than what is right, some people may not realize that what they are doing to others may be harming them. When an opportunity arises, it is sometimes all about what will benefit them. With Truman going through this experience, his eyes most likely opened up to what the real world could be like, and how the world is not always as it seems. How to cite The Truman Show Essay, Essays

Black Psychology Reflection Essay Research Paper Reflection free essay sample

Black Psychology Reflection Essay, Research Paper Reflection Paper ( II ) 1. The participants of these offenses passed down racialist attitudes, beliefs, and patterns to their kids. They taught their kids the same thoughts they believed in, which were white domination, racism, hatred, and unfair force against their fellow human existences. I believe they taught their kids these beliefs because in more than one of the post cards I viewed I saw kids gathered around the cadavers of the lynched. They participants passed down the attitude that they were superior to inkinesss. To demo their high quality they would hang guiltless work forces, adult females, and kids. The participants besides taught their kids to handle black people as less than human existences. Their attitude towards inkinesss was that they could make and state anything to them because they were less than human existences ; they were animate beings. 2. I do believe that what was being taught in the tusk halls of instruction supported such behaviours. During the times of these lynchings most of the state was segregated and most of the Whites believed in perpetrating offenses of hatred, racism, and in the thought of separate but non equal. Since hatred was being practiced in this state it s merely logical that hatred was portion of the instruction being taught. I went on a trip last twelvemonth which cardinal intent was to learn us about the unfairnesss that went on in this state towards the black people. I saw videotapes and heard testimony from people who lived during those times admiting that what was being taught in instruction back so supported such behaviours. Since hatred was being taught in schools, so it merely makes since that the pupils would pattern this freshly learned hatred both in and out of school. 3. European historiography does back up such behaviours. Europeans composing of history Tells about the lynching, hatred, and blunt racism that went on but doesn T explicate how incorrect it was and doesn T express much compunction for the victims. The history books wear t come right and literally say that they support the behaviour of the oppressor but do so in a more elusive affair. The books explicate how bondage and lynching was merely another portion of our history that we must accept and how it was merely something that was done in those yearss. Alternatively of back uping this behavior European historiography should denounce these attitudes and behaviours. History should besides explicate that the people who committed such awful offenses were mentally ill. By admiting that the participants were mentally sick they will non be pardoning their behaviour but assisting people to recognize how ill these people were who committed these offenses and hence non assisting to back up this sort of behaviour. 4. The behaviour illustrated by the work forces and adult females who participated in the hatred crimes fits into the theoretical account of racism as a mental upset. The thought s and beliefs of racist people fit the profile of mentally sick people. First of all the participants of these offenses were exerting white domination, which is a psychological/mental upset. They were reacting psychologically with a profound unmanageable sense of ill will and aggression toward inkinesss because of their familial colour lower status. This all steams from self-hatred, another upset. They turn their hatred of themselves into hatred for others. 5. The attitudes, beliefs, and patterns passed down to their kids by the victims likely included hatred, fright, and favoritism. The victims learned to fear and detest white people because of the manner they treated them. The victims taught their kids to lodge together with their ain sort and to remain off and have nil to make with white people. The victims would besides learn them to obey the Whites so the kids wouldn t end up physically hurt themselves. Another belief passed along was that all white people were the same, hateful, and unsafe. During those times they had merely grounds to believe that all white people were out to acquire them because, most of them were. The victims besides passed down the pattern of favoritism. No affair who the white individual was, they would dislike them because inkinesss believed that all Whites were the same. Parents taught their kids to fear Whites because they had the power to make whatever they wanted, including slaying because ; they had the jurisprudence on their side. 6. The reactionist behaviours ( pathological normality ) that members of the African-descended community adopted in order to last such a hostile environment include memory loss and disaffection. The members of the African-descended community adopted the behaviour of memory loss, the sum or partial loss of memory. They repressed from consciousness periods or episodes in their life in order to deny, flight, and avoid the reliving of certain painful feelings associated with those periods or episodes. They used memory loss to stamp down their painful memories of the awful things they experienced, so they wouldn Ts have to cover with these ideas consciousnessily. The members of the African-descended community besides adopted the behaviour of disaffection. Alienation is to experience estranged from or separated from ; indifferent or hostile towards ; unfamiliar with ; fearful of ; withdrawn from ; or unconnected to. Blacks alienated themselves from the members of the white community fundamentally because they had no pick but to. During these times segregation was go oning. The inkinesss separated and were hostile towards Whites because of the manner Whites mistreated them. After being discriminated against, treated merely with hatred, and being physically assaulted all the clip, members of the African-descended community had no pick but to divide themselves from and experience hostile toward the white community.

Should Teachers Motivate Learners To Attend University an Example of the Topic Career by

How Should Teachers Motivate Adult Learners To Attend Universities by Expert Marvellous | 26 Jul 2016 The composition of the student population has changed. The educational institutions which were once dominated by youth are now slowly being invaded by adult learners. According to Knowles, there are two criteria in determining whether an individual should be classified as an adult: a) those individuals who perform roles associated by our culture with adults; b) those individuals who perceive himself or herself to be responsible for his/her own life. (Dr. Karen Jarett Thomas) Need essay sample on "How Should Teachers Motivate Adult Learners To Attend Universities" topic? We will write a custom essay sample specifically for you Proceed With the changing student population, new challenges in the field of teaching have also emerged. It bears stressing that the learning needs of the adult learners are very much different from the children learners. A teaching strategy may be effective for children learners but may not be as effective for adult learners. Thus, it is important for teachers to adjust their teaching styles and strategies to suit the needs of the increasing adult populations in educational institutions. This case study focuses on the motivation of adult learners. Specifically, this paper will seek to answer this problem: How should teachers motivate adult learners to attend universities? In answering this question, this paper will use as model Howard Gardners Theory of Multiple Intelligences. This paper will seek to prove that adult learners can be motivated to attend universities using Gardners theory that all people possess at least eight different bits of intelligence that operate in varying degrees depending on the individual. (Julie Wise) This intelligence include linguistic intelligence, logical-mathematical intelligence, spatial intelligence, bodily-kinesthetic intelligence, musical intelligence, interpersonal intelligence, intrapersonal intelligence, and naturalistic intelligence. The problem, however, is that the present system of education has not only discouraged the adults from attending universities but it also has de-motivated them to learn because of its emphasis on linguistic and logical-mathematical intelligence to the neglect of the six other intelligence. The purpose of this case study is to prove that the application of Gardners Theory of Multiple Intelligences in the Andragogy can be a source of motivation for the adult learners to go back to universities. This case study presumes that adult learners already know the importance of education. With the wealth of experience, they bring to the classroom, they know how important education is to their personal development and professional advancement. The present system of education, however, has not encouraged them to learn. The learning styles and strategies adopted in most educational institutions are only geared towards measuring linguistic and logical-mathematical intelligence. In this situation, learners who are naturally gifted in these two bits of intelligence will naturally perform well in class. Consequently, these students are the ones who excel academically. Adult learners who are naturally gifted in one of the six other bits of intelligence will perform poorly in school. It i s as if the educational system is denying education to these other adult learners. Thus, to motivate adult learners, there have to be changed in the learning strategies of teachers to allow adult learners to develop the six other bits of intelligence. Thus, Gardner stressed the need to develop all the eight bits of intelligence. Gardners theory will be applied to the following setting: there are around 35 students in one classroom; they are all adults who wish to finish their college education; some are single mothers who are between 30-35 years of age who are working for promotional and career advancement; some are single who are presently in experiencing financial difficulties, some are experiencing problems in their relationship with their loved ones, some are retired government employees who only wish to learn and experience finishing his education; some enrolled for want to meet new friends; some desire to finish their college education to be promoted; The school environment which embraces the difference in the method and manner of learning between adults and children designs various techniques by which adults could be motivated to learn. This educational institution is geared towards developing the eight bits of intelligence which Gardner argued that we all have. It is also committed to ensuring that the educational institution will adopt a particular kind of learning environment that will motivate the adults to learn by enhancing the reason for learning and by decreasing the obstacles to learning. Writers Role The writers role is to observe the behavior of the adult learners before they enter the university. Emphasis will be given to their expectations on the university, their fears and apprehensions and their feelings about returning to school. During the learning sessions, the writer will also take note of the reactions of the adult learners to the activities they are required to perform. At the end of the learning session, the writer must inquire into the actual result of the class from the point of view of the adult learners. The inquiry must be made whether their expectations have been fulfilled or whether their fears before the learning sessions were validated. Teacher The teacher must admit the fact that the traditional means of teaching which gives emphasis on Logical-Mathematical and Linguistic Intelligences is not sufficient to properly motivate adult learners. According to Gardner, there is a unique blending of the eight bits of intelligence in the person. As such, if teachers will focus only on these two bits of intelligence in the classroom to the point of neglecting the six other bits of intelligence then it will be tantamount to the teachers depriving the other students of education. Concentrating on the two bits of intelligence will motivate those adult learners who are predominantly linguistic or predominantly logical-mathematical in intelligence. At the same time, this will also de-motivate and discourage those who are predominant on other intelligence. Teachers must also realize that one of the differences between adult learners and children learners is that the former brings to the classroom a wide array of experience they often would want to share with the other adult learners. Teachers must take precaution that the discussion is not controlled by the adult learners. Teachers must also realize that the adults want to know how the lessons being learned in school could be applied in their everyday lives. They lose interest when they are made to attend classes without the teacher explaining the relevance of the topic to their personal or their professional lives. Thus, the teaching style should be adopted to suit the needs of every adult learner. The teachers must bear in mind the following key principles of adult learning: motivation; reinforcement; retention; transference. (Stephen Lieb) In order to ensure that the adult learners are actually motivated to learn, the teachers must, right at the very beginning of class, establish a friendly and open atmosphere showing that he is willing to teach the adult learners. Reinforcement happens when the teacher acknowledges positive behavior from the students or when the teacher informs the adult learners when their response to a particular situation is not proper. Learning happens when the adult learners actually retain the information they gained in class. Transference is the transfer of learning that adult learners were taught in class. It could be positive transference in the sense of applying the principles they learned or negative transference in the sense of not applying what they are told not to do. Observer The observers task is mere to make a record of the behavior of the adult learners before and after this case study is applied. Emphasis must be made on the response of the students to the activities performed in class. Facilitator The task of the facilitator is to ensure that the tasks and activities are properly performed by each adult learner. His task is to ensure that the adult learners actually learn from the activities. The teacher must also act as a facilitator once in a while. The facilitator must also coordinate with the teacher in choosing the right kind of activities for the adult learners. Goals The specific goals of this case study are the following: a) to gain a better understanding of adult learning; b) to prove that life is a journey of continuous learning. Learning is a continuous process which applies to all persons regardless of age; c) to develop different strategies for teaching adult learners; d) to prove that it is possible for adult learners to be motivated to study by enhancing the reason for learning and decreasing the obstacles to learning; e) to eliminate the barriers to learning such as lack of time, money, lack of interest, lack of confidence and responsibilities at home and at work. Reasonable Timeline The application of Gardners Theory require the development of all the eight bits of intelligence, consequently, there must be enough time for the teacher to apply all teaching strategies in the development of the 8 bits of intelligence. There is no specific timeframe involved because this will depend on the pace of each student. Realistic The application of Gardners Theory of Multiple Intelligence in the field of adult learning is realistic. Though his theory has not yet been accepted by psychologists, educators have responded positively to this theory. At present, the theory has been embraced by educational theorists and applied by teachers as a solution to the problems of schooling. Attainable The purpose of the case study is also attainable considering that it is very realistic and there is enough time for the teacher to apply all his teaching strategies. At first, it may appear difficult considering that educators are already having problems teaching just one kind of intelligence. Educators will eventually have a more difficult time teaching all eight bits of intelligence. However, I believe that in the long run, it will be to the advantage of the teachers in the sense that they will have eight additional strategies by which they could teach adult learners. Objectives/Expectations I expect that the majority of the students, if not all, will be able to appreciate and fully comprehend Gardners Theory of Multiple Intelligences and that activity designed to the development of all the eight bits of intelligence will help motivate the students to go to school. This case study also seeks to encourage the academic institutions who until now are still applying the traditional methods of learning to adopt Gardners Theory of Multiple Intelligences. Expected Outcomes I believe that the outcome will be positive and the two objectives of this case study will be attained. Firstly, we will see a significant improvement in the behavior of adult learners manifesting that they have been actually motivated and have learned something. Secondly, we will also see a distinct improvement in the way teachers and the educational institutions handle teaching. Measurement of Outcomes To be able to determine whether the objectives of the case study have actually been attained there must be a way by which the results could be measured. One way of measuring is by conducting an interview to the adult learners several months after the learning sessions and by asking whether there have been improvements in their personal and professional life after the learning sessions. The outcome can likewise be determined by monitoring the behaviors of the adult learners at the end of each class and comparing them to their behaviors at the beginning of the class. Assessment This makes the case study very pragmatic in the sense that the society needs well-rounded individuals who are not only experts in a particular field. We need individuals who have the potentials to excel in a variety of fields This case study also provides a solution to the problem of out-of-school youths which is widely prevalent in our society today. Analysis of Outcomes Based on the activities performed in class, there are distinct differences in the teaching strategies between an adult and a child. I have come to realize that adults also need to be stimulated to learn. They want to be involved in the planning of the teaching strategies that will be applied to them. Adult learners want the goals and objectives established in class to be realistic. They also want to see the relevance of the lessons to their personal and professional lives. They also want to receive feedbacks from their teachers on the progress they are making in class. It is also important for adults to be given the opportunity to apply the lessons they learned in class in direct and concrete settings. Lastly, adults are not concerned with the content-based instruction instead, they want the teaching strategy to be problem-centered. Conclusions and Recommendations The application of Gardners theory in the field of adult learning is very promising but it is still in its infancy stage. Educators and educational institutions are yet to completely realize how effective it is in motivating adult learners. This case study not only has proved that Gardners theory may help in arousing the interest of adult learners and helping them to become motivated to go to school but it has also helped the teachers and parents gain insights on how to improve their teaching skills. References: Lieb, Stephen. Principles of Adult Learning. Retrieved October 20, 2006 Theory of Multiple Intelligences. Wikipedia. Retrieved October 22, 2006 Thomas, Karen J. Theyre Not Just Big Kids: Motivating Adult Learners. Retrieved Wise, Julie. Multiple Intelligences Theory. Retrieved October 20, 2006

A Fear of Flying Turning a Simple Dream into a Story of Triumph

A Fear of Flying Turning a Simple Dream into a Story of Triumph Have you ever had a dream that you could fly? When I was a child, I had recurring lucid flying dreams. In one, my parents are entertaining company. I start demonstrating how I can fly. I’m riding the airwaves above the yellow shag rug in the living room, and everyone is entranced. In the dream, flying is the most natural thing in the world and I know that anyone can do it if they just learn to catch the right currents. Watch me go! It’s just like swimming! Then, I would awake. from thecharmingplace.com greeting cards The thrill of flying came crashing down. I was left distraught, wishing I had never had the dream at all. In my child’s mind, it was worse to discover that my ecstasy was imagined than to avoid it in the first place. So I decided I would prefer NOT flying in my dreams to the trauma and disappointment I faced upon awakening. I resolved to wake myself up the next time I had a flying dream. Reality Check Sure enough, one night I found myself flying around with the characters from Alice in Wonderland, cards and spades whisking through the air. I promptly gave myself a whack on the head with my right hand and woke up immediately. The dream was over. No more disappointing awakenings to â€Å"reality† for me! That was the last flying dream I ever had. Until last Thursday. Reclamation In my dream, I once again have an audience, and I am doing swimming strokes through the air. I feel the support of the air under me, and I stay airborne for minutes at a time. What power and freedom! I want everyone around me to discover this joy! This time I choose to let the dream take its natural course. And when I wake up, there is no trauma or disappointment. Rather, I experience an aliveness from the knowledge that I have reclaimed something. What’s possible from here? Rising above my limiting beliefs. A different perspective on life. And getting in touch with an adventurous, powerful piece of myself that knows anything is possible. I wonder, what disappointments have led you to stop dreaming? Are you willing to let yourself fly again? Category:Life and LeadershipBy Brenda BernsteinJune 27, 2017 3 Comments The Essay Expert says: August 23, 2011 at 7:13 pm Thanks BeeGee. Yes I must have reached a point in life where I am not only capable of handling disappointment, but where I choose to risk disappointment in favor of experiencing joy. And creating a support system is definitely key. Disappointments can be tough to handle alone. Log in to Reply Penelope J. says: August 28, 2011 at 5:40 pm Interesting that you learned to control your flying dreams. I used to have tidal wave dreams that were more like nightmares but once, I saw that wave coming towards me, and thought, Here goes and dove straight into it. I often had flying dreams and contrary to your experience, I loved them! I would awake with a great feeling of empowerment. My flying dreams have slowed down with age though occasionally, I get similar ones where I discover, to my delight, that I can run as fast as a deer. I should say that most of my dreams the ones I remember enrich my waking hours. Log in to Reply The Essay Expert says: August 30, 2011 at 4:52 pm I love the running as fast a deer dream Penelope! And Im glad you didnt have to go through what I did to learn to enjoy what are clearly powerful dreams! Log in to Reply

Cognitive Psychology take-home final exam Essay

Cognitive Psychology take-home final exam - Essay Example Perception not only helps a person in gathering the information regarding the objects, patterns, people and events around him, but also helps in making sense of the gathered information by attaching meaning to it (Galotti, 2008, p.56). In the process of perception, it is mind who gives meaning to sensed objects. Hence, as mind of a human being functions on the basis of past information, there are also chances of occurrence of errors in perception. It is important to note that people are highly influenced by the past learning and experiences they have. The past experiences have a great influence on the interpretation of the information that people gather through sensory stimulus (Galotti, 2008, p.57). Visual and spatial errors take place as people, due to the influence of past experience, sometimes perceive what does not exist in the environment and other times, they are not able to recognize the object which is right in front of them (Sternberg, 2009, p.76). In the process of perception, mind plays an important role as it is the mind that gives the meaning to the spatial and the visual objects that are sensed by human beings. According to Peterson (1999), the perceptual illusions that lead to visual and spatial er rors occur because the mind has a tendency to manipulate the information provided by the sensory objects and provide different meanings to â€Å"objects, properties, and spatial relationships of our environments† (Sternberg, 2009, p.77). According to Tarr and Bulthoff (1998), the viewpoint developed from the previous experiences affect the process of perception of the objects (Sternberg, 2009, p.77). Hence, as the mind has a tendency to manipulate the information provided through sensory objects, human being makes error in visual and spatial perceptions. Answer 2 :The cognitive aspects of language acquisition are â€Å"receptive comprehension and decoding of language input and expressive

Internal marketing analysis Assignment Example | Topics and Well Written Essays - 750 words

Internal marketing analysis - Assignment Example 83 – 84). The move will certainly create employee satisfaction, socializing and the fulfillment of the organizations goals and objectives. Although the new ways of internal marketing are at the disposal of different business entities, not all institutions can realize the benefits of the new techniques. In some particular cases, there is a probability of employees not obliging to new campaigns that are directed by the management. In other instances, there may be worldwide divisions and bureaucratic structures that may tend to create communication barriers and internal marketing problems. In addition, general understanding and coming up of a consensus on the definition of internal marketing and the best way to a successful execution does not take place. In other scenarios, the meanings tend to be vague in their alterations (Tap and Hughes 2004, pp 285 – 287). The above hindrances have found out and outlined in the following risk assessment. The invention of a new-internal marketing awareness campaign is easier in comparison with the delivery of the same. The acknowledgement of the difficulties encountered in the delivery of internal marketing plan is to be put down with the aim of overcoming the arising challenges (Ahmed, 2000 p 449). The occurrence of new awareness occurs more often in the short run of a new project. Studies of other organizations have shown that campaigns tend to highlight the potential situations and the best techniques of handling them. In other arguments, internal marketing should be accepted by all workers (Hughes 2004, p 285 – 287). Emphasis is put on the significance of satisfaction of workers in achieving the satisfaction of customers since the two have common characteristics. Prove of the link appears in numerous works of the likes of Owen and Teary. Studies also support the significance of internal marketing by showing the mutual relationship between both the employee and the customer